Tata Power has initiated a 5-Point programme under Demand Side Management (DSM) in response to the increased power demand in Mumbai as the rest of the country. Tata Power strongly believes that each category of consumers have a unique power consumption pattern, and if these patterns are studied in detail and interventions initiated accordingly, several opportunities to save energy can emerge. The Tata Power DSM programmes have been planned with the objective of helping consumers save energy without compromising on their comfort. These DSM programmes have been based on extensive load research, understanding the consumer load curve, time of use, ownership of electrical goods, load profile and affordability of energy-efficient products.

In the pilot programme, energy efficient tube lights (FTLs) and 5-Star ceiling fans are being supplied to Tata power's residential customers in Mumbai. It is facilitating an interesting offer of 50,000 FTLs with electronic ballast at 35 to 40% discount to its end consumers, under the DSM budget. This pilot project has been approved by Maharashtra Electricity Regulatory Commission (MERC), and consumers in Mumbai save 30% energy with the use of these energy-efficient equipment.

Read about the DSM pilot project