Recognising the immense value that schools and schoolchildren can bring to its energy sustainability initiative, Tata Power started an innovative and interactive conservation programme - Club Enerji in 2007. The objective was to engage the youth, i.e. school children and college goers, to propagate efficient usage of energy and educate the society on climate change issues. The pilot programme included educating and sensitising 6,000 students in 12 schools across Mumbai. Since then, Club Enerji members have been enthusiastically involved in workshops and campaigns to understand the crisis, and work towards reducing energy wastage.

The three-year long sensitisation programme takes Club members through the stages of 'Educate', 'Enhance' and 'Engage'. The club believes in guiding the members throughout these three stages and developing a self-sustained community that will take the cause forward independently.

The Club has reached out to 400 schools across India, sensitised more than 2 million citizens, saved more than 3.4 million units, and has received more than 40,445 Energy Champions and 70,450 Energy Ambassadors till date.

Recognitions

Club Enerji has been recognised internationally and bestowed the 'Best Marketing Campaign of the Year' Award by CMO Asia Awards 2011 at Singapore. It has been acknowledged as the 'Most Innovative Campaign' award at USA's -- The Energy Daily's 2010 Leadership Awards. The Association of Business Communicators of India has conferred the Club a gold award for Environment Communications and it has also ranked second among twenty-two participants in the Earth Care category of Siemens Ecovative Award 2010.

For more information, please visit the Club Enerji website.